The
U.S. Supreme Court is no stranger to cases that pit copyright norms against the
progress of technology. The problem is that, in doing so, they’ve created more
complex law than is prudent. Each time the Court gets involved in high-stakes
copyright litigation only further shows the inadequacy of current copyright law
to deal with technology and all the questions technological advances raise. The
longer we go without revision to the Copyright Act the more consequential the
Court’s decisions will become.
The
last major overhaul of federal copyright law came with the Copyright Act of
1976. Before that, the governing law was the Copyright Act of 1909. In the
nearly seven-decade span before Congress got around to updating the laws,
several technological advances had been made. The widespread accessibility of
radio, sound recordings, motions pictures, and the invention of television were
all advancements that Congress could not fathom in 1909. One purpose of the
1976 Act was to address concerns raised by these new forms of technology, and
to craft a law the allowed for new, as yet unknown, technologies of the future.
Yet, almost immediately, new technology pushed the bounds of the 1976 Act.
In
1984, for example, the Supreme Court was called on to determine whether video
recording technology, now so prevalent with half the homes in America using
DVRs, violated the new copyright law. In response to the challenge to the new
law, the Court created a new concept in copyright called “time-shifting.” When
a television program originally aired on a Monday evening at 7pm, video
recording technology allowed the user to reproduce that original broadcast to
watch at a later time. While the 1976 Act prohibits unauthorized reproductions,
the Court decided that time-shifting fits into a category of exceptions known
as fair use (itself a very complex topic that cannot be adequately addressed
here – maybe in a future post). Thus, out of nothing, the Court created a new
way to use a copyrighted work that did not violate the ban on unauthorized
reproductions. This case, Sony Corp. ofAmerica v. Universal City Studios, demonstrates how the Supreme Court and
other lower federal courts currently deal with questions arising from the
conflict between new technologies and old copyright conventions. Rather than
treat the 1976 Act, including its subsequent amendments and clarifications, as
imposing black and white regulations on the use of copyrighted works, the
courts fashion grey areas that bog copyright law down with endless nuances.
The
problem persists. The Supreme Court heard oral arguments today in a new case, American Broadcasting Companies, Inc. v. Aereo, Inc., which will yet again test the bounds of current U.S. copyright
law as applied to the ever-changing technological landscape. ABC and other
networks are suing Aereo, Inc. over their business model that provides access
to broadcast television to Aereo customers via the Internet.
Remember
the bunny ears atop your T.V.? Or maybe the antenna on the roof of your house?
Not many years ago, these were replaced with HD receivers. So long as you had a
television and one of these receivers you could access broadcast television
free of charge. Fast forward to today when fewer and fewer homes have these
types of receivers. Consumers today are more likely to spend an average of $100
a month for cable or simply wait for their favorite shows to come up on Netflix
or Hulu. Here is where Aereo comes in to the picture. With more and more people
scrapping cable, satellite dishes, and antennae for internet-based viewing
platforms, Aereo developed a service where customers could access broadcast
programming online.
Instead
of each home having its own HD receiver, Aereo uses thousands of tiny antennas
housed at their facilities. These antennas pick up broadcast signals sent out
over the public airwaves then store these broadcasts on the cloud. Subscribers
to Aereo services can then access these broadcasts through internet-enabled
devices. The technology essentially works the same way a receiver and DVR do –
the broadcasts is accessed and recorded for later viewing. The user, not Aereo,
controls what programs are accessed and stored.
Aereo,
however, pays no subscription or royalty fees to the broadcasters. Aereo
contends that they are simply an antenna rental service – that their service is
no different than viewers using their own antennas to access the broadcast.
Cable and satellite providers pay the broadcasters billions of dollars in fees
every year. The broadcasters argue that Aereo is no different than these other
types of services. Rather than a thousand individual, private antennas stored
outside the consumer’s home, the antennas instead work as one collective unit
broadcasting to the public at large. Copyright law makes a distinction between
public and private uses of broadcast television. Public broadcasts are
prohibited where private broadcasts are not – hence, the broadcasters argue,
the reason why cable companies pay to broadcast network television where an
individual with a television and receiver does not.
The
questions presented to the Court hinge on this public/private distinction. And
while, from a consumer’s perspective there is little difference between
watching Fox or ABC or CBS online versus over-the-air, the technology involved
is something unseen before by the legal system. Even the best foresight from
1976 could not adequately equip the law with what is necessary to deal with
today’s copyright issues.
While
this is a fairly simplified account of the case (you can get more details
here), these aspects of the case highlight the tension between established
custom in the industry on the one hand and progress and the changing needs of
consumers on the other. The decision of the Supreme Court, not likely to come
until summer, will undoubtedly feature the Court wading into the murky grey
areas of the law, yet again manufacturing some new concept not found in the
Copyright Act. The decision is almost guaranteed to create more questions than
it answers, entangling copyright law in an ever-greater web of complexity.
Isn’t it time for Congress to take another crack at updating the laws?
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